What is Instant Coffee anyway?
Instant Coffee is a service-oriented artist collective. See biography below.
What does Instant Coffee do?
we put shows together.
we promote other peoples shows.
we make stuff.
we don’t dress for the jobs we have, but for the jobs we want.
What is Instant Coffee’s Manifesto?
With wavering clarity, we understand that what we do is confined to the limitations of representation and we’re okay with that. As a product and service, Instant Coffee is an effective substitute: It mimics the real thing without the pretence of being better. It isn’t that much easier to make, which is reason enough to justify it. Taste is a factor, taste being an important way to designate quality and define preference. But quality is too particular and preferences change. They are superfluous really, misnomers that distract from the basic reasons for ingesting either the real thing or its substitute. Value is in their effect. In its taste, Instant Coffee barely resembles the real thing, but its effect is the same. Regardless of taste, it still works. Quality is beside the point. In this disregard, Instant Coffee becomes a medium to be used. This is Instant Coffee.